About Us

Partnerships

Bell strategic partners represent some of the most respected marques in the industry, having global distribution networks covering all continents. Our key strategic alliances include:

John Deere Construction & Forestry, with whom our strategic alliance of over a decade has grown to include back-to-back manufacturing and distribution licences. Core products of this alliance are ADTs designed by Bell and manufactured in the USA, distributed under the Deere brand and Deere designed, side-shift Tractor Backhoe Loaders manufactured in South Africa and branded as Bell machines in the Southern African region.

Also included are Deere Front End Loaders, Dozers, Motor Graders and the renowned line of Deere forestry equipment, all of which is distributed in Southern Africa. Hitachi Construction Machinery, a manufacturer of premium excavators, with rock solid distribution in Asia Pacific region, brand the Bell ADT products under the Hitachi marque in that region. In addition, Liebherr, one of Europe’s most respected brand names, distributes the Bell ADT products through their rental companies in Germany and Austria.